This British Airways Video Campaign Will Move You to Tears
British Airways has been flying to India since 1924, but they just wrote the country a love letter in the form of a heartwarming video.
A new ad campaign called "Fueled By Love," follows a real British Airways flight attendant as she falls in love with India thanks to one special passenger.
In the new spot, which is based on a true story, flight attendant Helena Flynn finds out that she will be working on the routes to India, a country she's only ever read about and can't quite picture. As she embarks on the nonstop flight to Hyderabad (this is a commercial after all), Flynn courteously helps an Indian grandmother in first class as she grapples with the seat belt, socks, the entertainment system, and homesickness, going out of her way to make sure the woman is comfortable.
Her kindness is returned when the woman insists that Flynn come to her home to share a meal while she is on her Hyderabad layover. While Flynn is hesitant to take her up on the offer, she does and is warmly welcomed into a home filled with love. "I've been flying to India for two years now," she says in the video. "It's a feeling I cannot describe. The more I discover, the more I fall in love."
An ad campaign like this could easily seem contrived or exaggerated, but British Airways is indeed known for its polite crewmembers and earned high marks in T+L's annual World's Best survey. Readers voted the British carrier one of the world's best airlines for in-flight service and among the best for customer service.
The commercial was directed by Indian director Neeraj Ghaywan, whose debut feature film Masaan took home two awards at the Cannes Film Festival in 2015. It just goes to show that in the right hands even an advertisement can bring you to tears while filling you with wanderlust.