By Caroline Hallemann
March 25, 2015
21C Hotels

With a recent opening of a museum-hotel in Durham, North Carolina; a pair of properties currently under construction in Oklahoma City and Lexington, Kentucky; and three more projects in the early stages of development, hospitality brand 21c is building its quirky art empire one small U.S. city at a time.

Now the brand has announced plans to move to Indianapolis, taking up shop in Old City Hall, a 105-year-old building just a few blocks from the Indianapolis City Market.

A timeline for the renovation has yet to be announced, but plans are in the works to open one of the brand’s signature contemporary art museums in the former government space. Free, and open to the public, it will feature rotating exhibits that “reflect the global nature of art today,” as well as site-specific installations. The museum will share space with other art-industry tenants, who will also occupy the neoclassical building.

The hotel itself is an 150-room property with private terraces, art-filled meeting rooms, and a farm-to-table restaurant. It will live on the lot next to the museum; the lobby will connect the two spaces.

21c President Craig Greenberg says he’s “thrilled” to be a part of the redevelopment of the historic space, and hopes that the infusion of arts in the area can “catalyze economic development.”

The museum-hotel brand sees this as an “opportunity to support the city’s arts and cultural organizations,” he said. “And to make Old City Hall a hub for the arts once again.”

Caroline Hallemann is the Assistant Digital Editor of Travel + Leisure. Follow her on Twitter at @challemann.