By Stacey Leasca
October 09, 2019

Richard Branson and his latest venture, Virgin Voyages, just can’t stop innovating. Though the cruise company hasn’t even left port yet, it keeps rolling out new features to its ships that are downright thrilling. However, its latest idea may be its most fun one yet: Shake for Champagne.

Virgin Voyages announced it will enable its guests, known as Sailors, to request champagne, anywhere on their ship the Scarlet Lady, with a simple shake of their phone.

Courtesy of Virgin Voyages

“It is never too early for champagne and there is always something to toast to while aboard Scarlet Lady. We want our Sailors to enjoy a glamorous holiday and what better way to feel like a RockStar than a sip of bubbly whenever and wherever you want it,” Tom Mcalpin, president and CEO of Virgin Voyages, said in a statement.

Here’s how it works: When a Sailor shakes the Virgin Voyages Sailor App it reveals a secret Virgin Voyages Champagne button. All the Sailor has to do is press it and a bottle of Möet Chandon Impérial will be delivered to them no matter where they are on the boat.

“There’s nothing more luxurious than having champagne at your beck and call or even a shake. We are committed to creating the world’s most irresistible travel brand, so we thought long and hard about how to help our Sailors effortlessly get a sip of bubbly during their voyage, and presto Shake for Champagne was conjured up!” Nathan Rosenberg, CMO for Virgin Voyages, added.

However, if guests want to actually go sit and sip their champagne they can do that too on the boat’s lounge known as Sip.

At the lounge, Sailors can grab a glass of champagne in their price range, from $9 to a $1,000 vintage bottle. But, that’s not the only drink Sailors can enjoy as Sip will also offer a signature afternoon high tea as a nod to Virgin Voyages’ British heritage.

Ready to book your sailing based on this new bubbly announcement? You should go for it right now as Sailors who book now through Nov. 30 for April or May sailings will receive a complimentary special Virgin Voyages limited-edition bottle of Möet Chandon Imperial in their cabin upon their arrival. Maybe just save us a glass when you get there too.

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