By Stacey Leasca
September 16, 2019
Courtesy of Virgin Voyages

Richard’s Branson’s new cruise company, Virgin Voyages, hasn’t even left the dock yet but, somehow, it’s already the talk of the town.

From the entertainment to the rooms, the food, and the fantastic crew, Virgin Voyages looks like it’s going to be one hell of an ocean adventure. Need more proof that it will likely be the coolest spot to be in the sea for 2020? Just take a look at the crew uniforms, created in collaboration with British fashion designer Gareth Pugh.

Courtesy of Virgin Voyages
Courtesy of Virgin Voyages

The collection, which took a full two years to come to fruition, will give the crew onboard the vessels a massive range of looks to choose from for both day and night. It also breaks with cruise traditions by having no epaulets stripes for officers, no ties and no waistcoats.

“People are at the heart of all of our Virgin companies and when our people feel their best, they help make guest experiences the best they can be,” Branson said in a statement. “We want Virgin Voyages’ crew to be the happiest at sea and making sure that they feel comfortable and confident is a big part of that experience. Gareth Pugh and the Virgin Voyages’ team have worked hand-in-hand to bring to life what will soon be the most eye-catching and stylish uniforms on the high seas.”

Though the looks are certainly eye-catching, it’s important to note they are functional too. The Virgin Voyages staff each had their input taken into account to make sure they could perform at the top of their game in each look.

Courtesy of Virgin Voyages

To make the looks even more unique, Pugh’s designs will be paired with signature, custom-designed red sneakers made by San Francisco-based PLAE. The gender-neutral, PLAE sneakers are intended to contrast Pugh’s designs for a “cheeky yet elevated look true to the Virgin Voyages spirit.”

“For this project, we were really allowed to push the boundaries, and to redefine the idea of what constitutes a uniform,” Pugh added in the statement. We ultimately wanted to make everything about it modern, luxurious and desirable — to allow the entire crew to look and feel like a million dollars, in keeping with the rest of the experience.”

Look for the new uniforms on Virgin Voyages starting in 2020.