The beloved airline's days are numbered.
Virgin America will cease to exist on April 25, 2018, when all of the airline’s flights will switch over to Alaska Airlines, according to an internal memo.
After acquiring Virgin America for $2.6 billion in 2016, Alaska has slowly been rebranding the 10-year-old airline, replacing some signage and ticket counters in airports, with plans to completely rebrand the airline by 2019, AirlineGeeks reported.
For fans of the airline, the upcoming disappearance of Virgin America is even more of a reality with the latest announcement. According to the Alaska Airlines internal memo obtained by FlightGlobal, “Alaska Airlines has posted the new Airbus schedule for flights after April 24 ... The flights will be Alaska flights and will only be available through Alaska channels.”
This means that travelers attempting to book a flight after April 24, 2018 on VirginAmerica.com will be redirected to AlaskaAir.com. On April 25, both airlines will become one in terms of website, mobile app, and ticket kiosks, and will be solely run by Alaska.
In a goodbye letter following the acquisition of Virgin America, Branson wrote: “It was a long and hard journey but in the end you are the best consumer airline in America. You invented concepts like ‘moodlighting’ and ‘on-demand food,’ you reinvented cabin amenities from seat-to-seat chat to Netflix in the sky.”
Until its final day, though, the popular airline’s legacy is being preserved in a unique way. Virgin flight attendant and photographer Molly Choma has been taking advantage of the airline’s remaining time by photographing the behind-the-scenes lives of Virgin flight attendants. The voyeuristic photographs show a side to Virgin America that customers rarely get to see.