"I"m not afraid of flying, but people are afraid of me."

Royal Jordanian Airlines has released a powerful new commercial that puts a voice to the often silent discrimination happening in the skies.

Through a voiceover, a man says, “I"m not afraid of flying, but people are afraid of me.”

We see the other passengers through his eyes, as they glance or even stare at him, warily and suspiciously, for no reason other than his appearance.

The commercial ends with a straightforward message: “Don't be afraid to say no to discrimination.”

The point is all the more important as the U.S. government has issued orders and bans against Muslim-majority countries and airlines that fly from Muslim-majority countries to the U.S.

A ban on electronic devices, for example, targets flights from Middle Eastern and North African airports. Royal Jordanian was first to announce the ban.