JetBlue founder David Neeleman is reportedly working on a new American airline.
On July 13, Neeleman registered the Azura Airways Corp. as a new business in Darien, Connecticut, according to Travel Weekly.
Neither an operational plan or launch date have been announced, although the airline described itself as “inspired by airline veterans who believe innovation is just the beginning.”
Last week, the CAPA Centre for Aviation announced that Azura was hiring for airline employees. But since then, the registered website — www.flyazura.com — has been taken down.
But nothing about the airline is quite certain yet — not even the name. JetBlue was originally founded as “New Air,” although Neeleman originally wanted to call the company “Blue.”
In addition to JetBlue, Neeleman also founded the Canadian airline WestJet and Azul in Brazil. He will run Azura alongside James Smith, formerly of American AIrlines, and Amir Nasruddin, of Azul.
The addition of a new airline in the United States comes as a bit of a departure from recent trends (mainly mergers and acquisitions). The last new major airline to debut in the U.S. was Virgin America in 2004, which didn’t begin flying until 2007.