Denver Airport Is Using Its Conspiracy Theories in the Most Clever Ad Campaign of the Year
Travelers who’ve been to Denver International Airport have probably heard rumors of its secret Illuminati headquarters or seen the gigantic, blue Bronco statue that is the state’s alleged demon protector.
If you have had the opportunity to drive by, it probably still haunts your dreams.
At Denver International Airport, passengers have taken notice of construction advertisements that are beautifully crafted to not just catch your attention, but also make you question reality as you know it.
“What’s happening behind this wall? A. Gargoyle breeding grounds. B. A top secret Freemason meeting. C. An improved airport experience.” says one ad. Naturally, they are leading you to pick C, but you can’t really be sure if A or B isn’t true, can you? It’s Denver, after all. Nothing is truly real.
Another ad featuring an alien making a “shhh” gesture says, “Yes, DEN’s got some secrets. Since the airport’s opening in 1995, there have been endless rumors and theories. People say our underground tunnels lead to secret meeting facilities for the world’s elite. Our blue horse is thought of to be cursed. Some believe we are connected to the new world order, the Freemasons, and are home to the lizard people."
Emily Williams, a spokesperson for DEN told The Denver Post, “I think that we recognize that conspiracy theories are part of our brand. It’s a fun way that we can engage with our passengers.”
No kidding. Ever since the Blue Mustang, lovingly known as Blucifer, was installed in 2008, many residents have either complained about its ghastliness or spread vicious conspiracy theories about it being a literal demon from hell—probably because it’s so creepy. And it killed its artist, making for some bad vibes.
Back in 2016, DEN even pulled an April Fools’ Day joke that campaigned to paint the horse a new color, according to Mashable. Most people agreed that, jokes aside, the blood red eyes could probably use an upgrade.
The Denver Post has a guide to the most popular conspiracy theories about Denver International Airport, including literal gargoyles hanging out in the baggage claim, Nazi-shaped runways with some significant meaning, and a network of underground bunkers. It’s a must-read for any member of the Tinfoil Hat Brigade or anyone passing through Denver on a ridiculously cheap flight.