Hertz will now be the first major car rental company to let you use your face and fingerprints via Clear to rent a car in seconds.

By Talia Avakian
December 11, 2018

Biometrics is coming to a major rental car company for the first time, as Hertz is tapping into Clear to speed up the car rental process for customers through the use of biometric identification.

Clear is a company that enables travelers to speed through airport security screenings and identification processes by using biometrics that include finger, face, and eye scans as forms of identification. By partnering with Clear, Hertz will begin offering its Gold Plus Rewards members the opportunity to use a dedicated Hertz Fast lane powered with Clear’s technology to get through the exit gate when renting a car.

Hertz Gold Plus Rewards members already have the ability to skip the counter registration process and go straight into the parking lot to select the car of their choice, with keys left inside the vehicle to head straight to the exit. Once at the exit, though, members are met by a gate agent to identify themselves and complete the rental agreement.

Through the use of the Hertz Fast Lane powered by Clear, car renters will head to a dedicated lane where a Clear kiosk will identify the renter either by a facial scan or via fingerprint to make the entire process less than 30 seconds.

The new feature will speed up the current process by 75 percent, with the first Hertz Fast Lane powered by Clear now available at the Hartsfield-Jackson Atlanta International Airport (ATL). By 2019, the feature will be available across over 40 Hertz locations that will include those within busy U.S. airports like the Los Angeles International Airport (LAX), the John F. Kennedy International Airport (JFK), and the San Francisco International Airport (SFO).

Simply scan your face or your fingerprint to rent your car.
Credit: Courtesy of Hertz and Clear
The reservation process can be completed in under 30 seconds.
Credit: Courtesy of Hertz and Clear

Hertz decided to begin offering the new feature after conducting a series of studies over the last two years in both the U.S. and Europe and discovering that the speed of the car rental process was consumers' biggest concern.

Meanwhile, the new offering is just one of the ways Clear is continuing to make identification a smoother and quicker process for travelers by enabling the use of biometrics in airports and stadiums in addition to moving towards creating everything from biometric bag drops to boarding pass options.

Those interested in using the new lane will need to be both a Hertz Gold Plus Rewards member and a Clear member, though there's no fee to sign up to become a Hertz Gold Plus Rewards member.

Hertz's members will be able to use the feature as part of a Clear membership at no additional cost, though those interested in using Clear's airport security access can also choose from discounted rates with Hertz based on their loyalty status.

While a Clear membership with airport security access starts at $179 a year, Basic Gold members will get a one-month free trial while Five Star members will get a two-month free trial and President Circle members will get a free four-month free trial.