The pilots are raising money for The Big Night In charity.

Advertisement
British Airways First Officer, Katie Leask
Credit: Courtesy of British Airways

There are a lot of ways to thank our essential workers in this difficult time. Restaurants are donating meals, people are yelling and clapping out of their windows every day, and tourist attractions are putting on special light displays.

And now, a group of female British Airways pilots are promoting a fundraiser through a unique method: a TikTok meme.

Female pilots from British Airways participated in the #DontRushChallenge, a video challenge (kind of like a meme) on TikTok started by Toluwalase Asolo, a business management student at the University of Hull, according to Teen Vogue. The pilots are using their #DontRushChallenge video to raise money for The Big Night In, a fundraiser for Comic Relief, BBC Children in Need, and BBC One, which will distribute funds for a number of local and national charities in the UK.

For their challenge, the British Airways pilots decided to thank a number of key essential workers who are on the front lines of the coronavirus outbreak, including NHS workers, the armed forces, taxi drivers, fire and rescue service, and charity staff.

The actual #DontRushChallenge began on TikTok as a way to pass the time, according to Teen Vogue. The challenge consists of getting you and your friends to create a supercut of videos set to the song “Don’t Rush” by Young T and Bugsey, and showing the participants transforming from their “at home” looks to their fancy “going out” looks in a quick jump cut.

The original video involved “passing” a makeup brush off-screen to have it appear in the next shot, but many people have opted to passing other objects, like a group of dentists who pass around a dental mirror and show them going from regular clothes to their work gear.

Similarly, the British Airways pilots made the challenge their own by passing around their pilot’s caps, adorned with thank you messages inside. They also strayed away from using the original #DontRushChallenge song and instead, used “Praise You” by Fatboy Slim. For this reason, it’s not technically a real #DontRushChallenge, but rather a video that’s inspired by the trend.

But the point isn’t just to recreate a TikTok challenge, but to encourage people to donate to the Big Night In fundraiser. Comic Relief’s Big Night In, a night of entertainment to get people to donate to charity, was live on April 23.

So far, the British Airways pilots have raised £6,530 (a little over $8,000 USD) of their £8,000 (just under $10,000 USD) goal.

To donate, visit the British Airways pilots’ fundraiser on the Just Giving website.