You can wear your ugly Christmas sweater with pride this year. Especially if you’re flying on Alaska Airlines.
National Ugly Holiday Sweater Day (one of the more fun invented holidays) is Dec. 21, and Alaska is celebrating once again by offering a perk to customers flying in them.
If you happen to be flying on any Alaska Airlines flight on the third Friday in December, remember to wear your ugly holiday sweater and the airline will offer you early boarding. Assuming everyone else on your flight doesn't have the same idea, you can avoid some of the frustration of boarding and get your carry-on in the overhead compartment.
The airline is also playing holiday music during boarding and offering a free selection of holiday movies to get passengers in a festive mood all month long.
"This time of year, we consider ourselves the 'merrier carrier,' so we love going above and beyond to help our guests embrace the fun, festive side of flying during the holidays," Natalie Bowman, managing director of marketing and advertising at Alaska Airlines, said in a statement.
The airline is (of course) encouraging passengers to take photos and share them on social media with the hashtags #UglySweaterDay and #iFlyAlaska. If you need a sweater, Amazon has some horrifically ugly options.