Air France’s New Airline Is Made for Millenials
We’re assuming there will be avocado toast.
Air France has just rolled out a new airline called Joon that will cater to adults aged 18 to 35.
The new airline, which will start offering medium-haul flights from Charles de Gaulle International Airport in Paris this fall, will also be extending its services to include long-haul flights starting in the summer of 2018.
While the airline will be revealing more details on the cabin’s livery, products, and services this September, passengers can currently expect offerings that will cater to millennials “whose lifestyles revolve around digital technology,” airline representatives stated it a press release.
Cabin crew will be dressed like customers in trendy and minimalistic new uniform designs in bright blue (not Millennial pink).
Medium-haul flights will launch on October 29 onboard six Airbus 320s. The airline will also add four Airbus 240s for its long-haul operations next year.
The new airline will cut down on operational costs, and Yunus Buran, senior press officer of Air France-KLM, told Travel + Leisure this could mean lower ticket prices, though the airline is not distinctly a budget carrier. Representatives are still confirming pricing options, which they will reveal with additional service announcements in September.
“This generation has inspired us a lot; epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others,” Caroline Fontaine, the VP of Brand at Air France, said in the press release. “Joon is a brand that carries these values.”
It will be operated by CEO Jean-Michel Mathieu, who has spent the majority of his career with Air France working in digital services, revenue management, and customer relations.
The move comes after low-cost carriers like Norwegian Air have begun expanding their transatlantic offerings and is part of the company's “Trust Together” strategic project, which aims to implement new ways to stay competitive with cost, efficiency, and customer service.