Nicola Butler


Travel + Leisure A List Travel Agent Nicola Butler
Photo: Courtesy of the agent

London-based Butler has been immersed in the U.K. and Ireland hospitality world ever since winning a coveted student internship at Thomas Cook decades ago. Butler's clients rely on her to plan one-of-a-kind experiences, from behind-the-scenes access to the Trooping of the Colour in London—the Queen's birthday parade—to exploring hidden gems like Pembrokeshire county, in Wales. As a born and bred Brit, Butler says, "it gives me immense pleasure sending clients to an iconic British establishment that I have had the years of history and pleasure visiting."

She also arranges custom requests to suit any interest. One of her client's sons was passionate about bird watching, and she introduced him to the specialists at the British Trust for Ornithology in Cambridge, where he was able to participate in logging bird serial numbers for migration information and research.

Trends Butler is noticing in British Isles travel? Ireland, always popular, is growing even more so, from city stays in Dublin to a tour of the Guinness family's personal farm. Stately manor hotels are opening up in quieter parts of England: the Newt and Shatwell House in Somerset; Thyme, in the Cotswolds; Yorkshire's Grantley Hall. And clients are more and more interested in sustainability, from plastic-free stays and ways to reduce food waste to social responsibility efforts, including donations to local organizations all along the route.

ADDITIONAL SPECIALTIES: Northern France, including Paris

Languages Spoken: English

Minimum Daily Spend: From $675 per day

Trip Planning Fees: From $325; can be applied to trip cost

Contact Info | 44-203-051-5165 | London


"I used Nicola Butler and her Noteworthy team to host my family for a two-week trip to England last summer. On a scale of 1 to 10, the trip was a 12! The itinerary was terrific. Our guides were incredibly knowledgeable, professional, and charismatic. The entire process is a memory we will forever cherish." — H.R.

Was this page helpful?
Related Articles