Frankenberg and his staff at Matueté spare no expense when evaluating hotels and experiences, and unlike much of his competition, he doesn’t outsource any of his services (guides, drivers, etc.) to local operators. While Frankenberg, a São Paulo resident, can easily secure ocean-view suites at the Belmond Copacabana Palace or Hotel Fasano during peak season, he’ll also recommend Brazil’s lesser-known corners, including Chapada dos Veadeiros, a trekking paradise in central Brazil, or the shores of the Tapajós River, known as the Caribbean of the Amazon for its white-sand beaches.
Special booking: A World Cup fan attended eight games but never spent the night in a city. After each match, Frankenberg arranged transfers to rural regions of Brazil, including an overnight on a farm in the Pantanal, a trek through Chapada Diamantina National Park, and a private yacht sail on the Amazon.