VIDEO: Exploring Ojai
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VIDEO: Exploring Ojai

Tree lined road, Upper Ojai
Joseph Sohm

Ojai has been a destination for peace-loving spirituality seekers since the 1920s. Scottish model Kirsty Hume first visited the town, a 90-minute drive from Los Angeles, 14 years ago. Since then, SoCal cool kids have opened boutique hotels, lifestyle stores, and artisanal markets. “Ojai has a slower and more gentle pace,” says Hume, who lives near Malibu but makes the trip to Ojai often. “It’s a wonderful respite from the energy of a big sprawling metropolis.”


Ojai Rancho Inn: This former 1950s inn has earthy, Instagram-ready décor: indigo-dyed curtains, handcrafted furniture, and woven-leather deck chairs. Doubles from $139.

rancho inn
Courtesy of The Ojai Foundation


Farmer and the Cook: Hume picks up juices, baked goods, and produce from this market, which doubles as a Mexican café serving sopes and Swiss-chard enchiladas. Entrées $9–$14.

Related: 3 Days in Ojai, California


In the Field: In 2014, Channon Roe, an actor and interior designer, and his wife, Bianca, a former model, opened this shop in a 1920s Spanish-style building, with an eye toward bohemian products and cult labels. Look for Mister Freedom jeans, children’s tepees, and Chemex coffee makers.


Ojai Foundation
Doug Ellis Photography

Los Padres National Forest: At this protected area 20 minutes from Ojai, Hume hikes the nine-mile North Fork Matilija route, which has a creek with waterfalls and swimming holes.

Ojai Foundation: This 41-year-old spiritual retreat attracts peaceniks looking to find themselves at workshops that involve sharing stories, wandering the gardens, and navigating a ropes course.

To see some of Ojai's best wellness spots, check out the video.

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