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London's East End Neighborhood

Outside the Dove Freehouse pub, in Bethnal Green in London.

Photo: Christian Kerber

Among the historic (and historically hardscrabble) corridors of London's East End, a new energy has taken hold, marked by the efforts of trendsetting artists, designers, chefs, and hoteliers. Read the article

Inspired by: London's New East End — by Maria Shollenbarger, Published Sep. 2010

Hotels (2)

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    Shoreditch Rooms

    Visitors hoping to amp up the glam in London will be pleased by the 26 stylish yet affordable rooms at the ultra-exclusive, members-only Shoreditch

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    Town Hall Hotel & Apartments

    Singaporean hotelier Peng Loh made his European debut by transforming an Edwardian town hall into a fine-dining restaurant, 98 room

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Restaurants (13)

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    Whitechapel Gallery Dining Room

    As artful and intriguing as the masterpieces displayed in the gallery's nearby exhibits, the plates presented in the Whitechapel Gallery Dining Roo

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    Royal Oak, London

    Although this pub becomes exceptionally busy during the Columbia Road flower market held every Sunday, the Royal Oak is also bustling every other d

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    Rochelle Canteen

    Hidden behind the soaring walls of an old Victorian school playground in residential Shoreditch lies a small converted bike shed housing Rochelle C

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    Pizza East

    Fresh clams, cherry tomatoes, garlic, and pecorino; veal meatballs, cream, parsley and lemon; San Daniele ham, buffalo ricotta, hazelnut pesto and

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    L’Eau a la Bouche

    This Borough Market deli, whose name means "mouthwatering" in French, lives up to its alluring appellation with a smorgasbord of foodie-approved tr

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    Dove Freehouse

    Rich wood paneling, cozy hidden nooks, occasional live music, and stacks of board games all cultivate a uniquely welcoming vibe at this landmark pu

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    Climpson & Sons

    Smooth, creamy bliss in a cup warms even the dreariest of London mornings at this coffee shop in East London’s Broadway Market. Opened in 2005, the

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    Café Columbia

    Every Sunday morning, historic Columbia Road becomes a colorful, fragrant collage of flower stalls, and in the midst of all the lovely blooms, an e

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    Viajante

    At this experimental East End eatery, adventurous foodies savor a surprise-stocked trip across the globe courtesy of fearlessly creative Portuguese

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    The Boundary

    Designer Terence Conran’s new six-story Boundary complex is making waves in the gritty-glam neighborhood of Shoreditch. Within the converted Victor

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    F. Cooke

    Open for more than a century, this authentic mash and pie shop was established in 1900 to serve traveling shepherds. Today, the family-run eatery r

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    St. John Bread & Wine

    Opened in 2003 across from Spitalfields Market, Bread & Wine is a more casual offshoot of Fergus Henderson and Trevor Gulliver’s St. John Bar & Res

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    Bistrotheque

    Patrons willing to search for this unmarked eatery, tucked away in a converted East London factory, will likely find it's well worth the extra effo

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Activities (17)

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    The Boundary Rooftop

    Designer Terence Conran’s new six-story Boundary complex is making waves in the gritty-glam neighborhood of Shoreditch. Within the converted Victor

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    Old Truman Brewery

    Old Truman Brewery here takes its name from a family who started making ales in the late 1600’s. Today, the brewery building is home to almost 200

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    Columbia Road Shops & Flower Market

    A Sunday morning tradition for many decades, the Columbia Road Flower Market is a bright, bustling event that has become one of the most beloved in

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    Verde & Co.

    In front of this charming gourmet shop in Spitalfields, a pair of rustic weathered tables sit beneath a teal-green awning, surrounded by wicker bas

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    Son of a Stag

    Run by a friendly team of denim demigods, this East End jeans shop is arguably the best in London. Located in the Old Truman Brewery, Son of a Stag

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    Rough Trade

    Considered one of the world’s greatest independent record shops, Rough Trade was founded in 1976, quickly emerged as a major retail presence on Lon

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    Public Beware

    Daring fashionistas from across the globe are sporting bold urban threads from Public Beware, a stylish East End boutique located in the Old Truman

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    Labour and Wait

    Although its name is actually derived from a Longfellow poem, this charming Shoreditch shop inspires patrons to "labour away" with its enticing sel

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    Hostem

    The most fashion-forward men in London are raving about this Shoreditch style house established in 2010 by native fashion guru James Brown. Created

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    Glitterati

    The shop keeps hours more or less according to the whims of its owners, a couple who are specialists, respectively, in vintage watches and Miriam H

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    Folk

    "The details are not the details, they are the design." This quote from Charles Eames has largely influenced Folk founder Cathal McAteer, who trans

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    Aesop

    Upon entering this simple shop, designed in green hues with reclaimed wood, patrons are awed by row after row of dark glass apothecary jars filled

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    A Butcher of Distinction

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    Broadway Market

    Situated between the Regent’s Canal and London Fields, this Hackney market sells everything from fresh organic produce to vintage clothing. With a

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    Spitalfields Market

    London’s oldest market, Spitalfields has a history dating back to 1666. Today, the sprawling marketplace includes both the old market and a newer t

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