On Black Friday, outdoor retailer REI is encouraging its customers to get out of the mall and into nature.
All 143 REI co-ops in the United States will be closed on the traditional shopping day to encourage people to get outside and explore. And Skedaddle—a ride-sharing service that matches city residents out into the country—will provide free shuttle services from five REI stores to national parks on that day.
Customers who show up at REI’s Boston location will be shuttled free to Monadnock State Park in New Hampshire; those in Denver can get to Golden Gate Canyon State Park; San Francisco locals can hitch a ride to Pierce Point Ranch & Tule Elk Preserve; Seattle customers will get a ride to Olympic National Park and D.C. customers will go to Great Falls Overlook.
The rides leave in the morning and return to the city mid-afternoon. Adventurers must reserve a spot on the shuttle on Skedaddle’s website before departure.
Customers who live outside of the five metropolitan areas can go on REI’s Black Friday campaign website to search nearby locations for outdoor activities, like hiking, mountain biking, skiing or even dog-walking.
Last year, more than 1 million people signed REI’s pledge “to #OptOutside and choose trails over sales on Black Friday,” Alex Thompson, REI’s vice president of public affairs, said in a statement. Already, 1.6 million people have signed the pledge for this year.
REI teamed up with over 400 non-profits, government agencies and companies to encourage their customers to get outside.