Courtesy of Rolls-Royce

Soon the rich won’t need a chauffeur.

Jordi Lippe-McGraw
June 17, 2016

Driverless car innovations are popping up all over, but Rolls-Royce really upped the ante with this new luxury concept car.

Unveiled in London on Thursday, the company’s Vision Next 100 design features details like a virtual assistant — with no actual driver.

Courtesy of Rolls-Royce

The ultra-modern looking car also includes a roof that glides open, a lounge, an OLED screen that acts as an entertainment and workstation, and a lighting system that announces its arrival at a destination in a red-carpet style arrival.

Courtesy of Rolls-Royce

"The Grand Arrival gesture of the Rolls-Royce Vision Next 100 creates a stage for our important passengers as they arrive at their ultimate destination," said Giles Taylor, director of design at Rolls-Royce. "It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers."

Courtesy of Rolls-Royce

The virtual assistant, which the company named Eleanor, provides passengers with advice, reminds them of important events, and helps with choosing music and movies on the onboard entertainment system.

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