Soon the rich won’t need a chauffeur.
Unveiled in London on Thursday, the company’s Vision Next 100 design features details like a virtual assistant — with no actual driver.
The ultra-modern looking car also includes a roof that glides open, a lounge, an OLED screen that acts as an entertainment and workstation, and a lighting system that announces its arrival at a destination in a red-carpet style arrival.
"The Grand Arrival gesture of the Rolls-Royce Vision Next 100 creates a stage for our important passengers as they arrive at their ultimate destination," said Giles Taylor, director of design at Rolls-Royce. "It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers."
The virtual assistant, which the company named Eleanor, provides passengers with advice, reminds them of important events, and helps with choosing music and movies on the onboard entertainment system.