Before you book your next vacation, listen to this consumer advocate.

Kate Santichen / Money.com

This story originally appeared on money.com.

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Consumer advocate and radio host Clark Howard thinks you’re doing your vacation all wrong. Typically, he says, people decide that they want to go to London or Toronto in April. And then they start to look for airline deals and places to stay.

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This is how we all plan a vacation. So why is it wrong?

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It’s because the deals are going to other places. Airlines and hotels know when people want to travel (the summer, spring break, over the holidays) and they make deals harder to find because they’re competing for your business. But, according to Howard, if you’re flexible in where you want to go and when you can travel, you’re more likely to find cheap flights and decent room rates.

So next time you plan a trip, look for the deals first and then decide where to go.

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