Because first is better.
We’ve all been lied to: The best things in life are actually very, very expensive. But British Airways is letting some passengers experience the finer things for free.
In its new promotion, the airline is offering business class passengers the ability to upgrade to first class for free.
When a customer books a round-trip international long-haul business class flight through British Airways, the airline will upgrade one leg of the trip to first class. “It's a really nice way for us to recognise our customers and give them something back as a thank-you for their booking and their loyalty,” Sara Dunham, British Airways' head of marketing, said in a statement.
Business class seats on British Airways are already pretty luxe. The seats lie flat and come with an amenity kit. But first class suites have a six-foot bed, blinds, pajamas, personalized service, a big entertainment screen, champagne and an a la carte menu. The upgrade will also give passengers access to the first class lounges on the ground and privileges to zip through security lines.
To get the upgrade, customers must contact either their travel agent or call British Airways directly at 0344 493 0787. But it’s important to remember that the upgrade is not guaranteed. If first class is sold out, an upgrade won’t be possible.
The offer is good for tickets booked through December 2 on travel up until December 23. The offer ends right before Christmas because free luxury is the gift that keeps on giving, apparently.