Get out your phones: Turkish Airlines is offering a discount on all flights if you purchase them through the airline’s app.
From Jan. 18-20, the airline will offer a 15 percent discount to anyone who downloads the app and purchases a flight. The offer is valid on travel up until Dec. 31, 2018 for one-way, round-trip, economy and business class flights.
Turkish Airlines flies to more than 225 destinations around the world. The airline is currently offering flights from Los Angeles to Istanbul from $536 — with an additional discount for booking in the app.
The airline updated their app this week and is using the promotion to encourage people to download it. Inside the app, users will find flight suggestions, travel guides, and information about frequent flier miles. The app will also send users push notifications when the airline has offers or promotions available.
Across the travel industry, mobile bookings are growing much more popular with users. According to some estimates, more than 27 percent of travel bookings are now made on mobile devices.
As airlines continue to build brand loyalty (in an industry where price is most often the deciding factor), apps provide a way to create an immersive experience for technologically-savvy customers.