Owner Ulli Johnston is known as the boot whisperer. Of the Wild West Store's more than 500 pairs of vintage boots, she claims to be able (with a fairly high success rate) to predict what boot will fit a customer’s size and fashion by observation alone. Johnston, a German native, visited Texas once, and never left. A sign reads "buy sell trade,” allowing shoppers to come in and see if their old pair of cowboy boots may be worth something. The shop also carries a selection of shirts, hats, and accessories, and the large inventory even spills out onto the front porch.