Upper East Side

Roberta Freymann


153 E. 70th St.,
New York,
United States,

If Auntie Mame had a store, it would be this vibrant Upper East Side boutique, which designer Freymann fills with women's and children's clothing, accessories, and gifts gathered on her world travels. In a refreshing change from a city full of white-walled shops, this one is filled with brightly colored clothing and painted in exuberant shades. Freymann specializes in everything you need to live the good life, from straw hats for the beach to silk throws for the bed. Despite the first-class atmosphere, the globe-trotting goods (beaded Masai jewelry, silk tops from India) are affordable even for those who don't fly first class.