Brunello Cucinelli

Brunello Cucinelli

Piazza della Pace, Solomeo,

Given the unknowableness of what moves a luxury product, Cashmere-giant Cucinelli’s conviction that benevolent ideology motors his company is as good as any. Last year he had gross profits of $9 million on sales of $165 million. Bocconi University, in Milan, teaches his business model, with its emphasis on social responsibility, and the padrone himself has lectured on it at Harvard, MIT, and Boston College.

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