Map
Piazza della Pace, Solomeo, , Italy

Given the unknowableness of what moves a luxury product, Cashmere-giant Cucinelli’s conviction that benevolent ideology motors his company is as good as any. Last year he had gross profits of $9 million on sales of $165 million. Bocconi University, in Milan, teaches his business model, with its emphasis on social responsibility, and the padrone himself has lectured on it at Harvard, MIT, and Boston College.

Close

Things to Do

Brunello Cucinelli

Given the unknowableness of what moves a luxury product, Cashmere-giant Cucinelli’s conviction that benevolent ideology motors his company is as good as any. Last year he had gross profits of $9 million on sales of $165 million. Bocconi University, in Milan, teaches his business model, with its emphasis on social responsibility, and the padrone himself has lectured on it at Harvard, MIT, and Boston College.