One of Tulum’s most long-standing hotels, Zamas opened 23 years ago with one restaurant and just one room on two acres of space. Today there are 18 rooms, as well as several beautifully designed houses with pools for families or groups. And the original restaurant has expanded into Que Fresco, a popular spot for pizza (there’s a huge wood-fired oven). The defining characteristic of this hotel is the color-splashed stucco in every shade of the rainbow, which gives the entire place a cheerful feel. (Playful sculptures of pelicans and Pinterest-inspired signage add to the quirkiness.) There’s no air conditioning on the property, but it still feels incredibly breezy, thanks to a proliferation of coconut trees on the land (the staff is more than happy to serve you a freshly opened coconut at any time). And this is a great option for adventurous guests, as Zamas works with a dive shop across the street to provide just about any water activity under the sun.