The Santa Barbara Area

The Santa Barbara Area Travel Guide

Six blocks from the town courthouse, this weekly market is the perfect place to watch gray-haired hippies, dreadlocked surfers, and well-heeled natives hunt for Central Coast olive oils and zingy lemon-flavored pistachios.

You’ll find everything from collectables to fine jewelry at this shop, which specializes in Danish and European imports.

Where It Is: Sometimes called “the North American Galapagos,” this chain of eight islands lies 150 miles off the coast of southern California, roughly between San Diego and Santa Barbara.

The Sunday market features organic produce, as well as artisanal soaps, candles, honey, and breads.

In Ventura, the center leads full-day kayaking tours of the islands, where dolphins and sea caves await. $180 per person; rentals $35–$55 per day

Considering the small waves and cool climate, Butterfly Beach isn’t exactly a destination for surfers or sunbathers, but the palm-lined stretch of shore in Santa Barbara’s most affluent neighborhood–Montecito–certainly holds appeal for people who want to dip their feet in the surf.

Sample the freshest area produce and meats, including wild boar and colorful local heirloom tomatoes, escargots, pepper-crusted venison.

Head to the spa for a grape seed–extract massage.

Visit the art-filled sultry little wine bar where residents and visitors alike mingle over glasses of regional favorites; the 54-bottle list includes three from the Ojai valley itself.

This family-run vineyard founded in 1983 specializes in Riesling and Pinot Grigio.