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575 Broadway, New York, NY 10012

Forget the clothes: the real lure is the Rem Koolhaas-designed store itself. Manhattan’s Prada flagship replaced the downtown branch of the Guggenheim Museum in 2001—and since then, architecture freaks (and, yes, fashionistas) have been flocking to the futuristic 23,000-square-foot store.

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Prada

Forget the clothes: the real lure is the Rem Koolhaas-designed store itself. Manhattan’s Prada flagship replaced the downtown branch of the Guggenheim Museum in 2001—and since then, architecture freaks (and, yes, fashionistas) have been flocking to the futuristic 23,000-square-foot store.