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One of the first designers to ever show at Shanghai Fashion Week back in 2003, Helen Lee became famous for balancing her signature playfulness with sophisticated undertones. Her eponymous brand—whose flagship can be found on Fuming Road— features feminine-yet-sporty womenswear, accented with bold colors, fun prints and luxurious, unexpected fabrics.

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Helen Lee

One of the first designers to ever show at Shanghai Fashion Week back in 2003, Helen Lee became famous for balancing her signature playfulness with sophisticated undertones. Her eponymous brand—whose flagship can be found on Fuming Road— features feminine-yet-sporty womenswear, accented with bold colors, fun prints and luxurious, unexpected fabrics.