Seoul Travel Guide
The Hurest Well Being Club sits between the 15th and 17th floors of a skyscraper, and offers great views of the surrounding office towers and the teenybopper shopping area of Myeong-dong.
The War Memorial of Korea features dioramas of life in wartime; its hokey cardboard nature notwithstanding, the exhibit shows a civilization that came within millimeters of being completely snuffed out.
Forget powdered sugar, the doughnut flavors here run from banana pecan to Valrhona chocolate to crème brûlée. The shop is one of the newest outposts of the lower Manhattan original— they’re all the rage in the Far East right now.
Head to the Yongsan Electronics Market, also known as Electroland.
The new Leeum, Samsung Museum of Art, up on Mount Namsan and overlooking the seedy Itaewon district, has been spearheading Seoul’s reputation as an arts destination.
This exquisite bar is truly a hole in a concrete wall, full of glamorous nerds munching on dried anchovies.
Head to the candy-colored basement Stereo Bar, where a slogan written on an ashtray could pretty much sum up the national mood: don’t work too hard. Is it really worth to you?