Martina Novelli


38 Piazza Risorgimento,


The best women’s shoe stores in Rome are not the big-name boutiques on Via Condotti, but the mid-range, multilabel shops like this tiny store near the Vatican. Season after season, the expert buyers stock an irresistible selection of high-quality footwear from under-the-radar Italian designers you’ll never find in stores back home. Styles range from the wearably trendy to the chicly classic, and the relatively digestible prices (from less than $150 for simple flats to around $445 for elaborate boots) make it easier to justify the purchase of multiple pairs—the better to fill your luggage with.


Insider Tip: Last season’s overstock is sold in the Martina Novelli outlet shop next door, with regular 75 percent discounts off original retail prices.