A playground for the rich, famous, and fabulously chic since the late 19th century, the former fishing village remains one of the most exclusive locations on the Ligurian coast. Behind all that glitz, however, you can still uncover the area’s local traditions in the nearby villages.
Sampling a “Tintoretto”—a cocktail of pomegranate and spumante—under the stars at Chuflay, an exclusive bar at the Splendido Mare hotel.
Dining on sea bream with potatoes, black olives, and pine nuts at La Terazza—in the luxurious Hotel Splendido—on the outdoor patio overlooking Portofino’s bay.
Splurging on the latest beach, cruise, and yachting wear from designers like Gucci and Pucci, from La Piazzetta.