Geno's Steaks

Known all over the world, Geno's has been a pioneer of that greasy tradition, the Philly cheesesteak, since 1966. Located at the very same South Philadelphia intersection where the famous sandwich first debuted in the 1930's, the corner storefront has bright, colorful neon signs bearing the resto's name, below a giant, illuminated hoagie on the roof. It's window service only, and the massive line moves quickly. Ordering is a science: For a cheesesteak with Cheez Wiz (the traditional choice) and fried onions, it's "one Wiz with."