Nice, Marseille + The Côte d'Azur

Things to do in Nice, Marseille + The Côte d'Azur

A luxe men's bathing-suit brand founded in nearby St. Tropez, Vilebrequin has been creating well-cut trunks for more than three decades. Its trademark floral and pastel designs are crafted from fast-drying canvas and come in both men's and boy's sizes.

Colorful Provençal ceramics, objects for the garden, lotions, and scented candles make ideal gifts for the folks back home.

Local designer Marianne Cat has created a gallery and boutique in an 18th-century town house. She stocks her own silky, ephemeral dresses and blouses, along with a well-edited collection of photography and art.

An extraordinary museum Ricard founded as a "permanent encyclopedia" of wine and spirits.

Yes, you can get your Prada, Dior, and Dolce & Gabbana in St. Tropez, but the town is also a center for Provençal ceramics. The pair of boutiques that comprise La Maison des Lices specializes in décor for the home and table, including faience dishes, boutis bedcovers, and furniture.

Navettes are crisp, orange-flavored pastries shaped like boats (commemorating a party of seafaring saints). Le Four des Navettes—the oldest bakery in town—has been making the classic cookies of Marseilles since 1781 and will happily ship a box home for you.

You don't have to have a private yacht to enjoy evening cocktails with a view. Sip pastis at this port-side café and watch the jet set float by.

A sister to a gallery in Geneva, the recently opened art house specializes in modern and contemporary paintings and sculptures by artists such as Arman, Tolla, and Sportes.