Nice, Marseille + The Côte d'Azur

Things to do in Nice, Marseille + The Côte d'Azur

An extraordinary museum Ricard founded as a "permanent encyclopedia" of wine and spirits.

Yes, you can get your Prada, Dior, and Dolce & Gabbana in St. Tropez, but the town is also a center for Provençal ceramics. The pair of boutiques that comprise La Maison des Lices specializes in décor for the home and table, including faience dishes, boutis bedcovers, and furniture.

Navettes are crisp, orange-flavored pastries shaped like boats (commemorating a party of seafaring saints). Le Four des Navettes—the oldest bakery in town—has been making the classic cookies of Marseilles since 1781 and will happily ship a box home for you.

You don't have to have a private yacht to enjoy evening cocktails with a view. Sip pastis at this port-side café and watch the jet set float by.

A sister to a gallery in Geneva, the recently opened art house specializes in modern and contemporary paintings and sculptures by artists such as Arman, Tolla, and Sportes.

Established by a pair of local fashion-industry refugees, this cult bath and body-care store elevates the basic Provençal soap to a supremely chic level. The soap bars, foams, and shower gels are stylishly packaged in simple beige cubes or crystal-clear bottles.

Pick up ingredients for a picnic lunch - olive breads and pizza with sautéed onions - at this colorful market. Open Tuesday-Sunday, 7 a.m.-1 p.m.

One of the most coveted names in French lingerie also does bathing suits, which insiders swear shave 10 pounds off your figure.