r by 45 RPM
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r by 45 RPM

169 Mercer St., New York, NY 10012 | (917) 237-0045, United States
Robert Wunsch
Courtesy of 45RPM
Type of shop
Women's clothing and accessories, Men's clothing and accessories
Great design, Trendy

Just a few steps from Houston Street, this purveyor of high-quality men's and women's Japanese clothing offers indigo lovers instant Zen amidst Soho’s bustling streets. And though it may appear to stock casual basics, these aren't your everyday jeans and button-ups. 45rpm is known for its denim with incredibly deep blue coloring that fades in a more flattering way than synthetic indigo; the yarn is hand-dyed with a natural Japanese plant dye twice a day for two weeks and then woven into the garment. Even if you're not currently in the market for a $400-plus pair of jeans, it’s a must-see for those who want to experience a taste of Tokyo (where there are 15 of these simple and inspiring stores), without the jet lag.

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