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372 Atlantic Ave., Brooklyn, NY 11217, United States | (718) 522-1804

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Great design

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Boerum Hill
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Owner Lauren Snyder honed her aesthetic as a stylist at places like Bergdorf Goodman, and now applies that well-trained eye to a tight edit of housewares and accessories at her Boerum Hill boutique, the Primary Essentials. Just walking in this store feels like an escape from the real world; the clean layout and neatly arrayed selection of goods makes shopping here a pleasure. Expect simple but thoughtfully designed pieces, from geometric brass bottle openers to spare, block-printed throws. It's not exactly budget-friendly, but since most of the pieces available are beautifully made, minimalist versions of everyday objects (slender brass-handled scissors retail for $29, a tiny gold rod pendant necklace is $450), it's a good place to go for gifts that will make mundane activities feel special.

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Primary Essentials

Owner Lauren Snyder honed her aesthetic as a stylist at places like Bergdorf Goodman, and now applies that well-trained eye to a tight edit of housewares and accessories at her Boerum Hill boutique, the Primary Essentials. Just walking in this store feels like an escape from the real world; the clean layout and neatly arrayed selection of goods makes shopping here a pleasure. Expect simple but thoughtfully designed pieces, from geometric brass bottle openers to spare, block-printed throws. It's not exactly budget-friendly, but since most of the pieces available are beautifully made, minimalist versions of everyday objects (slender brass-handled scissors retail for $29, a tiny gold rod pendant necklace is $450), it's a good place to go for gifts that will make mundane activities feel special.