Primary Essentials
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Primary Essentials

372 Atlantic Ave., Brooklyn, NY 11217 | (718) 522-1804, United States
Primary Essentials Store in Brooklyn NYC
Courtesy of Primary Essentials
Great design

Owner Lauren Snyder honed her aesthetic as a stylist at places like Bergdorf Goodman, and now applies that well-trained eye to a tight edit of housewares and accessories at her Boerum Hill boutique, the Primary Essentials. Just walking in this store feels like an escape from the real world; the clean layout and neatly arrayed selection of goods makes shopping here a pleasure. Expect simple but thoughtfully designed pieces, from geometric brass bottle openers to spare, block-printed throws. It's not exactly budget-friendly, but since most of the pieces available are beautifully made, minimalist versions of everyday objects (slender brass-handled scissors retail for $29, a tiny gold rod pendant necklace is $450), it's a good place to go for gifts that will make mundane activities feel special.

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