Krewe du Optic
In a city that's heavy on tradition, it's refreshing to find emerging New Orleans brands that already seem like they'll be here for the long haul. Named in the fashion of a Mardi Gras parade, this eye wear company (founded by local Stirling Barrett) has an individual style that stands out in a crowded market of sunglasses and frames. Each model is cheekily named after some aspect of New Orleans' culture or geography, and the exceedingly high quality materials really stand out. The styles are discreet, classic and fun, and are a great argument against the false economy of cheap sunglasses.