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210 Flinders Ln., Melbourne, VIC 3000, Australia | +61 3 9663 3002

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Women's clothing and accessories, Men's clothing and accessories

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Local designers and products, Trendy
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Brother-and-sister duo Alex and Georgie Cleary have created a fashion label with a distinctly Melbourne soul. Launched a decade ago, the brand for both men and women puts out clothing that is fiercely individual, artistic, and minimalist. The silhouette is generous, the palette neutral, and the store on Flinders Lane, called Alphaville, is in a space as interesting as the label itself.

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Brother-and-sister duo Alex and Georgie Cleary have created a fashion label with a distinctly Melbourne soul. Launched a decade ago, the brand for both men and women puts out clothing that is fiercely individual, artistic, and minimalist. The silhouette is generous, the palette neutral, and the store on Flinders Lane, called Alphaville, is in a space as interesting as the label itself.