Also known as The World’s Greatest Toy Store®, the Times Square Toys “R” Us is the company’s flagship store. At 110,000 square feet, the store is filled to the brim with toys, making it a veritable kid’s paradise. In addition to toys, the store features a number of fun and exciting attractions for kids to enjoy, including a 60-foot Ferris wheel, a 4,000-square-foot Barbie® dollhouse, and a life-size T-Rex. Lucky kids may even run into costumed characters, including Geoffrey, the store’s mascot. The store also hosts guest appearances from today’s most popular young stars.