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624 Madison Ave., New York, NY 10022, United States

Located on the ground floor of the General Motors building, this state-of-the-art shop sells high-tech gadgets and menswear inspired by the eponymous luxury car. Designed by Italian architect Matteo Thun, the store itself features color-changing illuminated walls and a touch-activated table with three plasma screens that play a short film about any item placed upon the table’s surface. This innovative setting is an ideal background for the shop’s collection, which combines classic style with cutting-edge technology. The inventory includes Ferragamo luggage, Eterna watches, waterproof leather jackets, and pens made from the piping in a Porsche engine.

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Porsche Design Store

Located on the ground floor of the General Motors building, this state-of-the-art shop sells high-tech gadgets and menswear inspired by the eponymous luxury car. Designed by Italian architect Matteo Thun, the store itself features color-changing illuminated walls and a touch-activated table with three plasma screens that play a short film about any item placed upon the table’s surface. This innovative setting is an ideal background for the shop’s collection, which combines classic style with cutting-edge technology. The inventory includes Ferragamo luggage, Eterna watches, waterproof leather jackets, and pens made from the piping in a Porsche engine.