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315 Bowery, New York, NY 10003, United States

Music and fashion merge in John Varvatos’ menswear shop at 315 Bowery, the former home of the Lower East Side's legendary CBGB live music club. The charcoal-grey storefront features the John Varvatos name in lowercase white letters above the door, and the interior walls, flooring, ceiling, and clothing fixtures continue the dark theme, with ocassional splashes of color provided by Oriental rugs and posters remaining from the CBGB days. Known for his leather and denim, rock-n-roIl inspired designs, Varvatos counts Iggy Pop, the Roots, and members of the Entourage cast among his fans.

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John Varvatos

Music and fashion merge in John Varvatos’ menswear shop at 315 Bowery, the former home of the Lower East Side's legendary CBGB live music club. The charcoal-grey storefront features the John Varvatos name in lowercase white letters above the door, and the interior walls, flooring, ceiling, and clothing fixtures continue the dark theme, with ocassional splashes of color provided by Oriental rugs and posters remaining from the CBGB days. Known for his leather and denim, rock-n-roIl inspired designs, Varvatos counts Iggy Pop, the Roots, and members of the Entourage cast among his fans.