Jimmy Williams’ company, Hayground Organic Gardening, has become a mainstay among Los Angeles-area farmers markets. He and his son Logan sell more than 1,000 varieties of plants, and encourage patrons to grow their own produce. Capitalizing on the organic and locally grown trends, Williams has been able to nurture Hayground Organic Gardening into a thriving business. His customers, which include homeowners, restaurant owners, and chefs, flock to his stalls for fresh offerings, including blueberry bushes and collard green trees. While the primary draw of Hayground for most is its selection of produce, Williams and son also offer a range of services such as garden maintenance and consultation.