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19 Shepherd Market, London, , England

Canadian financier and polo pro Johnny Lynn launched his menswear line, aiming to out-Lauren Ralph—its name Argentine slang for “polo players.” Lynn’s credibility meant that soon equestrians, from the Queen’s Life Guards to heartthrob Nacho Figueras, were wearing his three-pony logo—as well as William, Harry, and father Prince Charles.

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Canadian financier and polo pro Johnny Lynn launched his menswear line, aiming to out-Lauren Ralph—its name Argentine slang for “polo players.” Lynn’s credibility meant that soon equestrians, from the Queen’s Life Guards to heartthrob Nacho Figueras, were wearing his three-pony logo—as well as William, Harry, and father Prince Charles.