Merchant Archive
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Merchant Archive

Map
9 Kensington Park Rd., London, England W11 2EU | 020 7229 9006, United Kingdom
London Destination Guide
Courtesy of Merchant Archive
Type of shop
Women's clothing and accessories, Men's clothing and accessories, Jewelry or watches, Lingerie or underwear, Home and design, Bags or luggage, Hats, gloves, or scarves, Perfume or cosmetics, Vintage
Features
Great design, Eclectic, Local designers and products, Trendy, Popular with locals

First created in 2007 by Sophie Merchant, this Notting Hill outpost sells vintage labels and niche brands. Named repeatedly as one of the most exciting stores in London, Merchant sells everything from clothing to homewares to jewelry. Her unmistakable edit is both quirky and clever, and many of her brands are not available elsewhere in London. In 2013 she introduced her own designs, and her Merchant Archive collection is now also available.

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