Luv-It Frozen Custard

Almond chip, scotch crème, lemon, maple walnut, apple spice, peppermint, peanut butter, champagne cherry—with flavors like these and a secret family recipe that dates back to 1973, Luv-It Frozen Custard is a longtime Las Vegas landmark. Located at the north end of the Strip, the unassuming take-out stand offers dense, creamy custard made fresh daily in chocolate, vanilla, and two special flavors, including seasonal varieties such as Summertime Mango or Wintertime Eggnog. Luv-It’s shakes, malts, and sundaes are also popular, particularly the sweet-meets-salt Western Sundae, made with caramel, hot fudge, and pecans. Don’t forget to bring cash, as credit cards are not accepted.