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12 Calle de la Ribera de Curtidores, Madrid, 28005, Spain

On Sunday, as the hordes weave their way through the Rastro Flea Market, the savviest of shoppers flock instead to Alonso Ojeda for the collection of antique lithographs and maps, but especially for the frame-worthy hand-painted 1930s–1950s antique advertisements (35 euros, or about $45, each). In one ad, a pair of boxers fight to sell you Valencia oranges, in another, a 1940s-style skier does the same. The illustrated 1950s recipes, colored by hand, beg to be hung in your kitchen.

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Alonso Ojeda

On Sunday, as the hordes weave their way through the Rastro Flea Market, the savviest of shoppers flock instead to Alonso Ojeda for the collection of antique lithographs and maps, but especially for the frame-worthy hand-painted 1930s–1950s antique advertisements (35 euros, or about $45, each). In one ad, a pair of boxers fight to sell you Valencia oranges, in another, a 1940s-style skier does the same. The illustrated 1950s recipes, colored by hand, beg to be hung in your kitchen.