Noah’s Ark

The sheer number of carpet stores in Istanbul, particularly in the Sultanahmet area, can be overwhelming, but Noah’s Ark has an excellent reputation for honesty, quality, and a willingness to educate customers without pressuring them (much) to buy. Owner Hamza Yildiz or his brother Mehmet will gladly teach you the basics of thread quality, weaving, dyeing, and knotting and show you examples from the piles of richly colored rugs and kilims in the cozy second-floor showroom.