Echo Park

Flounce

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1555 Echo Park Ave. ,
Los Angeles,
CA,
United States,
90026.

Lisa Gornstein was a trailblazer when she opened her vintage Echo Park clothing store, Flounce, in 2002, well before the neighborhood’s resurgence. This space with canary yellow walls hosts racks of 20th-century dresses and tops (think 1920's gowns and 1950's cardigans), as well as white shelves filled with handbags, colorful shoes, and costume jewelry. The selection includes menswear such as shirts, jackets, and cufflinks, and select household items like aprons and teacups are available. In 2011, Flounce partnered with Seventh Muse on a second location, in Santa Monica’s Ocean Park neighborhood, which focuses more on handmade jewelry, soaps, and lotions.