East End (Hoxton, Brick Lane, Spitalfields, Shoreditch)

East End (Hoxton, Brick Lane, Spitalfields, Shoreditch) Travel Guide

Although its name is actually derived from a Longfellow poem, this charming Shoreditch shop inspires patrons to "labour away" with its enticing selection of everyday home goods, ranging from sleek metal dustpans to hand-knitted dishcloths.

Perhaps the most influential contemporary gallery in London, White Cube was established by renowned art dealer Jay Jopling in 1993. In 2000, Jopling opened a new location in East London’s trendy Hoxton Square, amidst the largest artists’ enclave in Europe.

In front of this charming gourmet shop in Spitalfields, a pair of rustic weathered tables sit beneath a teal-green awning, surrounded by wicker baskets overflowing with bright fruits, fresh veggies and delicate flowers.

"The details are not the details, they are the design." This quote from Charles Eames has largely influenced Folk founder Cathal McAteer, who transforms predictable clothing into playful, stylish designs elevated by wonderfully quirky details and fine fabrics from across the globe.

Set in a nabe with an acute cool quotient, this watering hole is behind the annual Big Chill Multimedia Festival held during August in the Malvern Hills of Herefordshire. Expect a warm, infectious atmosphere within the warehouse chic of exposed brick and pipes, plus beaten-up leather sofas.

Run by Sandra Esqulant since 1979, the Shoreditch tavern has an affectionate house terrier and a loyal clientele.

Daring fashionistas from across the globe are sporting bold urban threads from Public Beware, a stylish East End boutique located in the Old Truman Brewery.

Situated between the Regent’s Canal and London Fields, this Hackney market sells everything from fresh organic produce to vintage clothing. With a history dating back to the 1890’s, the marketplace was revived in 2004 and quickly became one of the most celebrated markets in the city.

A Sunday morning tradition for many decades, the Columbia Road Flower Market is a bright, bustling event that has become one of the most beloved in all of London.

The shop keeps hours more or less according to the whims of its owners, a couple who are specialists, respectively, in vintage watches and Miriam Haskell costume jewelry.

London’s oldest market, Spitalfields has a history dating back to 1666. Today, the sprawling marketplace includes both the old market and a newer traders market, which features up to 110 stalls each day.

Considered one of the world’s greatest independent record shops, Rough Trade was founded in 1976, quickly emerged as a major retail presence on London's punk scene, and evenutally gave birth to a record company that signed The Smiths.

Old Truman Brewery here takes its name from a family who started making ales in the late 1600’s. Today, the brewery building is home to almost 200 independent creative companies.

The most fashion-forward men in London are raving about this Shoreditch style house established in 2010 by native fashion guru James Brown.