East End (Hoxton, Brick Lane, Spitalfields, Shoreditch)
Apex City of London Hotel
Located near Tower Bridge, the business district, and within walking distance of two underground stations—Tower Hill and Aldgate—the Apex caters to business and leisure travelers. Otherwise stark guestrooms are outfitted with retro-patterned linens, basic wood headboards, and little touches like in-vase flowers. On-site restaurant Addendum serves modern European cuisine like smoked haddock fishcake and linguine with crab, chili, and coriander. This 179-room hotel offers extra amenities such as complimentary newspapers, Wi-Fi, Elemis toiletries, and a take home plastic duck.